Methodical Memos

Powerful, pragmatic perspectives on design, customer experience, and the pursuit of excellence.

Methodical Memo #1 - Crossing the luxury-digital divide

METHODICAL MEMO #1

Crossing the luxury-digital divide

Many of the best brands in the world struggle to make their websites and apps feel as luxurious as the rest of the customer experience.

This memo explains why, and exactly what to do about it.